Work

The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence

Year: 2006

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420610679656

Author: Charlotte Gaston‐Breton

Institutions: Université Paris Nanterre, Centre d'études et de recherches sur les organisations et la stratégie, Universidad Carlos III de Madrid

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992065201

FWCI: 4.698

Cites: 37

Cited by: 17

Related to: 10