Work

Practitioners’ perceptions of advertising strategies for digital media

Year: 2010

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s0265048710201439

Authors: Yann Truong, Rod McColl, Philip Kitchen

Institutions: École Supérieure de Commerce de Rennes, Brock University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992166554

FWCI: 12.35

Cites: 33

Cited by: 105

Related to: 10