Work

Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research

Year: 2008

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/09652540802117140

Authors: Eva K. Foedermayr, Adamantios Diamantopoulos

Institution: University of Vienna

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992199517

FWCI: 11.98

Cites: 88

Cited by: 113

Related to: 10