Work

Gender differences in new brand name response

Year: 2008

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-008-9066-x

Author: Richard R. Klink

Institution: Loyola University Maryland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1992212488

FWCI: 1.089

Cites: 29

Cited by: 96

Related to: 10