Work

Marketing tactics discouraging price search: Deception and competition

Year: 2009

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2009.10.003

Authors: Joan Lindsey-Mullikin, Ross D. Petty

Institutions: California Polytechnic State University, Babson College

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992235291

FWCI: 5.187

Cites: 47

Cited by: 41

Related to: 10