Work

Agency Practitioner Theories of How Advertising Works

Year: 2009

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367380306

Authors: Gergely Nyilasy, Leonard N. Reid

Institution: University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992298033

FWCI: 11.41

Cites: 36

Cited by: 97

Related to: 10