Work

The BASIC marketing planning process: a practical framework for the smaller business

Year: 1996

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509610121523

Author: Roger Brooksbank

Institution: University of Waikato

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992371579

FWCI:

Cites: 10

Cited by: 32

Related to: 10