Work

Brand relationships through brand reputation and brand tribalism

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.05.010

Authors: Cleopatra Veloutsou, Luiz Moutinho

Institution: University of Glasgow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992395607

FWCI: 24.8

Cites: 93

Cited by: 573

Related to: 10