Work

"Revisiting Marketing's Lawlike Generalizations": A Comment

Year: 1999

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070399271008

Authors: R. A. Kerin, R. Sethuraman

Institution: Southern Methodist University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992472089

FWCI: 1.38

Cites: 17

Cited by: 13

Related to: 10