Work

Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.01.005

Author: Rouxelle de Villiers

Institution: University of Waikato

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992489767

FWCI: 12.41

Cites: 60

Cited by: 67

Related to: 10