Work

Why it is customer loyalty that counts (and how to measure it)

Year: 1995

Type: article

Source: Managing Service Quality

DOI: 10.1108/09604529510796304

Author: Graham Gould

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992631438

FWCI:

Cites:

Cited by: 66

Related to: 10