Work

A Binational Analysis of Marketing Programmes Used by Small Retailers in Great Britain and the US

Year: 1989

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/eum0000000002927

Authors: Donald L. Brady, Ian Mills, Karen D. Mendenhall

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992794914

FWCI:

Cites:

Cited by: 9

Related to: 10