Work

Varieties of Mere Exposure: The Effects of Processing Style and Repetition on Affective Response

Year: 1985

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209032

Author: Carl Obermiller

Institution: University of Washington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992809532

FWCI: 11.24

Cites: 14

Cited by: 149

Related to: 10