Work

Relatedness, Prominence, and Constructive Sponsor Identification

Year: 2000

Type: article

Source: Advertising & Society Review

DOI: 10.1353/asr.2000.0006

Authors: Gita Venkataramani Johar, Michel Tuan Pham

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992852518

FWCI: 13.7

Cites: 31

Cited by: 93

Related to: 10