Work

The influence of self‐construals on young Korean consumers' decision‐making styles

Year: 2009

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/13612020910939842

Authors: Kim Hong Youn Hahn, Rita Kean

Institutions: University of Wisconsin–Stout, University of Nebraska–Lincoln

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992881822

FWCI: 4.148

Cites: 27

Cited by: 12

Related to: 10