Work

Store brand management and channel dependence: A model from the manufacturer's perspective

Year: 2007

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2550118

Authors: Natalia Rubio, María Jesús Yagüe

Institution: Universidad Autónoma de Madrid

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992915499

FWCI: 2.361

Cites: 32

Cited by: 17

Related to: 10