Work

Consumer attitudes to utility products: a consumer behaviour perspective

Year: 2002

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500210450837

Authors: Anna Watson, Howard Viney, Patrick Schomaker

Institutions: University of Surrey, Middlesex University London, Lufthansa (Germany)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992960110

FWCI:

Cites: 19

Cited by: 60

Related to: 10