Work

Strategies for distinctive brands

Year: 2010

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2010.12

Author: Judith Lynne Zaichkowsky

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993022358

FWCI: 12.35

Cites: 29

Cited by: 105

Related to: 10