Work

Evaluating promotional strategy effectiveness for a health care organization

Year: 1988

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(88)90025-2

Authors: William R. Gombeski, George W. Fay, Karen R. Niedzielski, Frank J. Weaver

Institution: Cleveland Clinic

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1993078030

FWCI:

Cites: 7

Cited by: 12

Related to: 10