Work

Branding in practice: The profile and role of brand managers in the UK

Year: 1997

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1997.9964471

Authors: Graham Hankinson, Philippa Cowking

Institution: University of West London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993097835

FWCI: 4.681

Cites: 32

Cited by: 38

Related to: 10