Work

Modeling Marketing Dynamics by Time Series Econometrics

Year: 2004

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-005-0455-0

Authors: Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Dominique M. Hanssens, Natalie Mizik, Eric Ghysels, Prasad Naik

Institutions: Dartmouth College, University of California, Irvine, University of California System, Erasmus University Rotterdam, KU Leuven, University of North Carolina at Chapel Hill, University of California, Los Angeles, Columbia University, University of California, Davis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1993280872

FWCI: 17.37

Cites: 75

Cited by: 84

Related to: 10