Work

Antecedents of emotional attachment to brands

Year: 2010

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2010.11.002

Authors: Douglas B. Grisaffe, Hieu P. Nguyen

Institutions: The University of Texas at Arlington, California State University System, California State University, Long Beach

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993309681

FWCI: 19

Cites: 61

Cited by: 405

Related to: 10