Work

Two copy testing techniques: The cloze procedure and the cognitive complexity test

Year: 1983

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(83)90029-2

Authors: George M. Zinkhan, Claude R. Martin

Institutions: University of Houston, University of Michigan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1993408486

FWCI: 1.784

Cites: 20

Cited by: 18

Related to: 10