Work

Modeling Consumer Choice among SKUs

Year: 1996

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379603300406

Authors: Peter S. Fader, Bruce G. S. Hardie

Institutions: University of Pennsylvania, London Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993410134

FWCI: 43.54

Cites: 29

Cited by: 282

Related to: 10