Work

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Year: 1995

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379503200108

Authors: Randolph E. Bucklin, Sunil Gupta, Sangman Han

Institutions: University of California, Los Angeles, Columbia University, Hong Kong University of Science and Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993497345

FWCI: 6.769

Cites: 9

Cited by: 70

Related to: 10