Work

The Routledge Companion to Advertising and Promotional Culture

Year: 2013

Type: book-review

Source: International Journal of Advertising

DOI: 10.2501/ija-32-4-679-680

Author: Stephanie O’Donohoe

Institution: University of Edinburgh

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993501665

Cites:

Cited by: 71

Related to: 10