Work

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Year: 2002

Type: book-review

Source: Journal of Revenue and Pricing Management

DOI: 10.1057/palgrave.rpm.5170032

Author: Una McMahon-Beattie

Institution: University of Ulster

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993710293

Cites:

Cited by: 166

Related to: 10