Work

Effective category management depends on the role of the category☆

Year: 2001

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(01)00045-8

Authors: Sanjay K. Dhar, Stephen J. Hoch, Nanda Kumar

Institutions: University of Chicago, University of Pennsylvania, The University of Texas at Dallas

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993732525

FWCI: 16.76

Cites: 20

Cited by: 342

Related to: 10