Work

Battle royal: Zero-price effect vs relative vs referent thinking

Year: 2012

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-012-9169-2

Author: Juan L. Nicolau

Institution: University of Alicante

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1993736352

FWCI: 7.297

Cites: 17

Cited by: 30

Related to: 10