Work

How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment?

Year: 2014

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2013.11.001

Author: Peter-J. Jost

Institution: WHU – Otto Beisheim School of Management

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993783537

FWCI: 2.137

Cites: 26

Cited by: 10

Related to: 10