Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention
Year: 2007
Type: article
Source: Journal of Advertising
Authors: Mira Lee, Ronald J. Faber
Institutions: Michigan State University, University of Minnesota
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1993793372