Work

A Comparison of Online and Offline Consumer Brand Loyalty

Year: 2003

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.22.4.461.24907

Authors: Peter J. Danaher, Isaac W. Wilson, Robert A. Davis

Institutions: University of Auckland, Wellington Free Ambulance, Waka Kotahi New Zealand Transport Agency

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993806868

FWCI: 28.37

Cites: 40

Cited by: 340

Related to: 10