Work

Comparing Effects of Country Reputation and the Overall Corporate Reputations of a Country on International Consumers’ Product Attitudes and Purchase Intentions

Year: 2010

Type: article

Study design: Observational Study

Source: Corporate Reputation Review

DOI: 10.1057/crr.2010.1

Authors: Minjeong Kang, Sung-Un Yang

Institution: Syracuse University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1993883449

FWCI: 14.25

Cites: 24

Cited by: 129

Related to: 10