Understanding consumers' responses toward social media advertising and purchase intention toward luxury products
Year: 2013
Type: article
Study design: Observational Study
Authors: Shu-Chuan Chu, Sara Kamal, Yoojung Kim
Institutions: DePaul University, American University in Dubai, Konkuk University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1993919213