Work

International brand strategy and mode of entry in the services sector: lessons from the financial crisis

Year: 2012

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2012.741610

Authors: Maximilian H. E. E. Gerrath, Mark A. A. M. Leenders

Institutions: University of Leeds, University of Plymouth

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994071074

FWCI: 0.713

Cites: 53

Cited by: 7

Related to: 10