Work

Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream

Year: 2003

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/153276603768344762

Author: Wendy W. Moe

Institution: The University of Texas at Austin

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994099982

FWCI: 70.29

Cites: 23

Cited by: 745

Related to: 10