Work

Marketing channels and institutions

Year: 1961

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(61)90086-6

Authors: Bert C. McCammon, William R. Davidson, Charles Y. Lazarus, Paul L. Courtney

Institutions: American Marketing Association, The Ohio State University, Indiana University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994362644

FWCI:

Cites: 7

Cited by: 3

Related to: 10