Work

The moderating role of brand familiarity in reference price perceptions

Year: 1992

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(92)90033-8

Author: Abhijit Biswas

Institution: Louisiana State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994401313

FWCI: 2.822

Cites: 25

Cited by: 153

Related to: 10