Work

Antecedents and Consequences of Salesperson Identification with the Brand and the Company

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10873-5_25

Authors: Bashar S. Gammoh, Michael L. Mallin, Ellen Bolman Pullins

Institution: University of Toledo

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1994527740

FWCI: 15.73

Cites: 96

Cited by: 23

Related to: 10