The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?
Year: 2008
Type: article
Study design: Clinical Trial
Source: Journal of Macromarketing
Authors: William E. Kilbourne, Les Carlson
Institutions: University of Houston, Clemson University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1994619781
