Work

An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

Year: 1998

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(97)00029-3

Authors: Frenkel ter Hofstede, Anke Audenaert, Jan-Benedict E.M. Steenkamp, Michel Wedel

Institutions: University of Groningen, Wageningen University & Research, Unilever (United Kingdom), KU Leuven

Language: English

Topic: Cognitive and psychological constructs research

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994621879

FWCI: 6.97

Cites: 39

Cited by: 262

Related to: 10