Work

New metrics for evaluating preference maps

Year: 2010

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2010.03.005

Authors: Corinne Faure, Martin Natter

Institutions: École Supérieure des Sciences Économiques et Commerciales, ESSEC Business School, Goethe University Frankfurt, University of Zurich

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1994635076

FWCI: 2.85

Cites: 39

Cited by: 9

Related to: 10