Work

Perceived Fairness of Price Differences Across Channels: The Moderating Role of Price Frame and Norm Perceptions

Year: 2008

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.2753/mtp1069-6679170103

Authors: Sunmee Choi, Anna S. Mattila

Institutions: Yonsei University, Pennsylvania State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994717310

FWCI: 8.709

Cites: 49

Cited by: 91

Related to: 10