Work

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Year: 2008

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2008.05.003

Authors: Candice R. Hollenbeck, Cara Peters, George M. Zinkhan

Institutions: University of Georgia, Winthrop University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994724433

FWCI: 23.95

Cites: 62

Cited by: 204

Related to: 10