Work

Application of Service Dominant Logic to the medical device industry

Year: 2015

Type: article

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-015-0126-7

Authors: Robert A. Wells, Martina G. Gallarza, Luisa Andreu, Remedios Calero

Institutions: University of North Carolina Wilmington, Universitat de València, Valencia Catholic University Saint Vincent Martyr

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994793044

FWCI: 3.309

Cites: 47

Cited by: 13

Related to: 10