Work

Customer portfolio analysis using the SOM

Year: 2011

Type: article

Source: International Journal of Business Information Systems

DOI: 10.1504/ijbis.2011.042397

Authors: Annika H. Holmbom, Tomas Eklund, Barbro Back

Institutions: Åbo Akademi University, Turku Centre for Computer Science

Language: Norwegian

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994862061

FWCI: 10.2

Cites: 62

Cited by: 25

Related to: 10