Work

When to bundle or unbundle products

Year: 1993

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(93)90017-2

Author: Dorothy Paun

Institution: University of Washington

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994872383

FWCI: 1.43

Cites:

Cited by: 44

Related to: 10