Work

Comparative Product Testing for Own‐label Marketing

Year: 1994

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590559410054086

Author: Ogenyi Ejye Omar

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994889065

FWCI: 2.835

Cites: 9

Cited by: 22

Related to: 10