Work

What drives college-age Generation Y consumers?

Year: 2008

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2008.01.020

Authors: Stephanie M. Noble, Diana L. Haytko, Joanna Phillips

Institutions: University of Mississippi, Missouri State University, Western Kentucky University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994925931

FWCI: 24.8

Cites: 55

Cited by: 532

Related to: 10