Work

From Customer Lifetime Value to Shareholder Value

Year: 2006

Type: article

Source: Journal of Service Research

DOI: 10.1177/1094670506293569

Authors: Paul D. Berger, Naras Eechambadi, Morris George, Donald R. Lehmann, Ross Rizley, Rajkumar Venkatesan

Institutions: Boston University, University of Connecticut, Columbia University, Marketing Science Institute, University of Virginia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1994939780

FWCI: 42.11

Cites: 47

Cited by: 126

Related to: 10